Make Your Site Better by Understanding Meta

All websites have to start somewhere and yours is no exception. There are things to learn, time to be spent, and balls to get rolling. Giving yourself the best possible chance of succeeding means mastering the basics of website building and promotion – aka how they function and how they get noticed on the world wide web. This is a big task and can feel overwhelming, and that is why we have put together a guide on meta and what it can do for you. Read on to understand how meta descriptions can improve your website ranking, and why you should start using them immediately.

What is a Meta Description?

A meta description is a short introduction to a website – a snapshot if you like, of what it has to offer. This is written by the site owner (or a professional) and is how most people judge whether or not they will click through to visit the site. You can add these descriptions to every page on your site to provide a synopsis and draw people in.

Why You Need a Good One

You need a good meta description because this is what draws people in. The right wording means the difference between visiting your site or the site of a competitor. The right wording contains things like keywords and popular search terms that are generally circulated and drive results. Things need to be clear, concise and focused — there is absolutely no room for mess and clutter here. For more advice on how to write a click worthy meta description read the linked guide from the ALT Agency.

What Else Can I Do to Boost My Website?

Meta descriptions aside, there are other things you can do to climb up those search engine rankings. If you want to be a hot feature on SERPS your strategy needs to have five key stages. You can add and detract from this as it suits your bespoke needs; however, try not to miss anything out when you are first building your site especially, as this will take away from your potential achievements.

  1. Get a blog. On this blog, use keywords, headings, and SEO focused content to drive traffic to your site and get the clicks.
  2. Have air-tight meta tags and descriptions for every single page on your site.
  3. Do keyword research for your blog so that you’re not just rambling in the dark without a flashlight.
  4. Have worded and set URL links for all your pages. Avoid rambling, and avoid clutter at all costs. It will drive people away as people want fast results with easy to interpret wording that answers their questions.  
  5. Build a sitemap. This increases the chances of a particular feature page being found.

Your website can be taken to new heights of success with the right meta description under its wing. If you don’t know where to start, ask a professional to guide you in the best direction. There are always methods to increase your website traffic and this is just one component of a larger strategy that needs to be implemented.

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